The municipal head of Commerce, Estefanía Díaz, conveyed her excitement regarding the positive response to the event, which drew a substantial number of attendees. “A delightful atmosphere has been established for shopping and enjoying family time in a communal setting. It is also a source of pride to see how our vendors unite to present their finest offerings, showcasing the quality and variety of their products and services,” commented Díaz.
“The influence of the fair extends beyond immediate sales, as we are implementing a strategy aimed at revitalising trade in the area and across the region,” added the councillor, emphasising that “through these events, we aim to raise awareness of the significance of supporting our local businesses and establishments.” Furthermore, “the initiative has not only stimulated commerce but has also acted as a catalyst for the tourism sector. The influx of visitors from surrounding areas has allowed them to appreciate the beauty of Valle de Guerra, its landscapes, and the richness of its culinary and commercial offerings, sharing a taste of our traditions and customs,” she concluded.
The president of La Laguna Zona Comercial (LLZC), Iván Pérez, praised the engagement of local shops in bringing this fair to fruition. “This type of initiative nurtures the establishment of collaborative networks among merchants, working together to showcase the potential of Valle de Guerra and providing this exceptional shopping experience to the public.”
“The organisation is already planning future initiatives aimed at further strengthening our network of merchants and stimulating the local economy within the municipality,” stated Pérez.
According to the president of the Federation of Urban Areas of the Canary Islands (FAUCA), Abbas Moujir, the partnership between public and private sectors is crucial for the success of these initiatives. “The collaboration of efforts is vital for revitalising our open commercial areas. Events like this not only benefit enterprises but also foster a sense of community and belonging, which is essential for the sustainable development and growth of the Comarca.”
Approximately twenty businesses from the locality took part in this edition, providing attendees with an impressive selection of products and services at discounted prices. From clothing items and accessories to household appliances, beauty products, and food items, there was something to pique the interest of all attendees.
The festivities featured an extensive lineup of activities, including workshops for children and teenagers, interactive games, and live musical performances. Local cuisine also took centre stage, with food trucks and cooking demonstrations using local ingredients, tapas tastings, and dishes featuring elements characteristic of the area’s eateries.
